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Reasons for adblocking use in the United States 2018

Leading reasons for using adblocking according to internet users in the United States as of 2nd quarter 2018

The data displays data on leading reasons for using adblocking according to internet users in the U.S. as of the second quarter of 2018. It was found that 45% of respondents used adblockers because they didn't want their online behavior to be tracked.

Websites are more manageable without banners	58
I want to avoid offensive or irrelevant images/messages	46
I don't want my behavior to be tracked	45
Websites load more slowly	37
To limit my data usage	17
Other	9

Reasons for adblocking use in the United States 2018

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