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U.S. consumer concerns about social commerce 2016

Do you have any concerns about making purchases through social media sites?

The data depicts the concerns of U.S. consumers regarding social commerce. During the September 2016 survey, 76.26 were concerned about the security of making purchases through social media sites.

Security (e.g. credit card information, banking etc.)	76.27
Privacy (e.g. personal information, shopping history etc.)	64.81
Legitimacy (e.g. you're not sure you're making a valid purchase)	64.21
Lack or (or limited) customer service	43.57
Familiarity (e.g. you're simply unfamiliar with the process)	33.4

U.S. consumer concerns about social commerce 2016

StatInvestor