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U.S. SME owners on planned digital investments 2016

In the future, which digital fields do you plan to invest in?

The data displays the share of small and medium enterprise owners in the U.S. who plan future investment in digital fields, by digital field. 57.7% of SME owners planned on investing in a new or improving their current website.

New/improved website	57.7
Social media marketing	45.2
Digital advertising	38.5
Advertising on social media	31.7
Search engine marketing (SEM)/ Search engine optimization (SEO)	29.8
Mobile optimization	18.3
We have not planned any investments	16.4
New/improved app	10.6

U.S. SME owners on planned digital investments 2016

StatInvestor