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North America retailer business smartphone presence 2016

Company smartphone presence according to retailers in North America as of November 2016

The data describes the company smartphone presence of retailers in North America. During the November 2016 survey period, 32% of responding retailers stated that they had an iPhone app. A total of 29% had a dedicated mobile website.

Browser focus
A dedicated mobile website	29
Mobile-optimized website	48
Some or all pages use a responsive design approach	66
App focus
An iPhone app	32
An Android app	23
We have more than one app per platform	11
Chatbots (Facebook Messenger, KiK, etc.)	5
Other tactics
Mobile messaging (e.g., push notifications, SMS, etc.)	19
Third-party partnerships	23
Integration with a virtual assistant (e.g., Siri, Google Assistant, Amazon’s Alexa)	1
Nothing special; no optimization	7

North America retailer business smartphone presence 2016

StatInvestor