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North America retailer mobile strategy and management responsibility 2016

Mobile strategy and management alignment according to retailers in North America as of November 2016

The data depicts the mobile strategy and management alignment of retailers in North America. During the November 2016 survey period, 33% of responding retailers stated that their Head of Digital was responsible for mobile strategy.

Head of digital 33
Marketing/CMO 26
Web/e-commerce team 18
CEO 11
Other president or division head 3
Cross-functional mobile division/group 3
IT-special mobile division/group 1
CIO 1
External vendor to whom we outsource 1
Other 3

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