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Worldwide fan interaction with brands on Facebook 2015

Global user brand interactions on Facebook as of 2nd quarter 2015

The data describes the most common global Facebook user brand interactions on the social network as of the second quarter of 2015. During the survey period, 17% of active Facebook users had asked a question about a product they were interested in buying within the last month.

"Unliked" a product or brand, i.e. stopped following them	19
Posted a question or comment on a company, brand or product's Facebook fan page	18
Asked a question about a product I am interested in buying	17
Posted a negative comment about a product or brand	11

Worldwide fan interaction with brands on Facebook 2015

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