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Italy: customer reaction to ecommerce direct email marketing 2017

Customer reaction to direct email marketing from ecommerce companies in Italy in 2017, by type

The data depicts the customer reaction towards direct email marketing from ecommerce companies in Italy in 2017. According to statistics, the click-to-open rate for emails that users received from ecommerce businesses was 12.7%.

Received emails	98
Opened emails	16.9
CTOR	12.7
Read emails	11
Clicked emails	2.3

Italy: customer reaction to ecommerce direct email marketing 2017

StatInvestor