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Italy: customer reaction to banking & finance direct email marketing 2017

Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type

The data depicts the customer reaction towards direct email marketing from banks and financial services in Italy in 2017. According to statistics, the share of emails that were opened by users was 16 percent, while only 1% clicked on them.

Received emails	98
Opened emails	16
CTOR	10
UOR	9
Clicked emails	1

Italy: customer reaction to banking & finance direct email marketing 2017

StatInvestor