Internet » Demographics & Use » E-mail usage in the United States | E-mail marketing open rates by sector UK 2017

E-mail marketing open rates in the UK 2017, by sector

E-mail marketing open rates in the United Kingdom in 2017, by sector

The data depicts open rates in the UK in 2017, ranked by sector. In 2017, open rates were highest in the goverment sector, at 37.83%.

Government (Local / National)	37.83
Legal / Accounting	34.86
Charity / Non-profit	34.66
Fashion	34.5
TV / Radio / Film	34.32
Online services	31.64
Sales / Marketing / Design	30.36
Public relations	29.65
Music - Artist / DJ / Band / Management	29.65
Sport / Leisure	28.91
Community	28.75
Banking / Finance	25.57
Retail - B2C	25.23
Health / Beauty / Spa / Wellbeing	24.56
Other Service - B2C	24.34
Other Service - B2B	23.12
Events - Music / Theatre / Club etc	22.93
Education / Training	22.39
Medical	22.02
Wholesale	20.87
Estate agent	20.45
IT	19.61
Construction / Tradesman	19.59
Travel	19.57
Publishing	19.55
Restaurant / Hospitality	18.73
Retail - B2B	18.57
Recruitment / HR	18.54
Engineering / Manufacturing	16.92