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E-mail marketing KPIs in the UK 2017

E-mail marketing key performance indicators (KPIs) in the United Kingdom in 2017

The data displays e-mail marketing KPIs in the UK in 2017. In 2017, the e-mail open rate in the United Kingdom was 25.44%.

Open rate 25.44
Click-through rate 4.76
Unsubscribe rate 0.47
Clicks-to-open rate 12.5
Unsubscribe-to-open rate 2.52

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