The data displays the share of internet users who read marketing e-mails or newsletters in the previous month worldwide as of the third quarter of 2017, by region. The findings show that 31% of internet users in North America had read a marketing e-mail in the month preceding the survey period, compared to 20% of internet users in Asia Pacific.
North America | 31 |
Latin America | 28 |
Europe | 26 |
Middle East & Africa | 25 |
Asia Pacific | 20 |