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Internet users reading marketing e-mails worldwide Q3 2017, by region

Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by region

The data displays the share of internet users who read marketing e-mails or newsletters in the previous month worldwide as of the third quarter of 2017, by region. The findings show that 31% of internet users in North America had read a marketing e-mail in the month preceding the survey period, compared to 20% of internet users in Asia Pacific.

North America 31
Latin America 28
Europe 26
Middle East & Africa 25
Asia Pacific 20