Italy: direct email marketing customer reaction 2017

The data depicts the customer reaction towards direct email marketing in Italy in 2017, broken down by business types. According to statistics, only 9% of emails were read by customers receiving emails from B2C companies, while the opening rate was 24% for B2B companies and 14% for mixed B2B and B2C businesses. In addition to that, click rate was under 2% in every reported kind of companies.