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E-mail marketing click-through rate in the UK 2017, by sector

E-mail marketing click-through rate in the United Kingdom in 2017, by sector

The data depicts the e-mail marketing click-through rate in the UK in 2017, by sector. In 2017, click-through rates were highest in the community sector, at 17.45%.

Community	17.45
TV / Radio / Film	15.61
Music - Artist / DJ / Band / Management	12.18
Government (Local / National)	10.7
Travel	7.95
Sales / Marketing / Design	7.48
Online services	6.99
Charity / Non-profit	4.62
Sport / Leisure	4.39
Retail - B2C	4.08
Fashion	4.06
Events - Music / Theatre / Club etc	4.03
Publishing	3.8
Medical	3.55
IT	2.85
Other Service - B2B	2.83
Health / Beauty / Spa / Wellbeing	2.8
Education / Training	2.46
Banking / Finance	2.43
Legal / Accounting	2.34
Other Service - B2C	2.19
Recruitment / HR	1.91
Engineering / Manufacturing	1.89
Estate agent	1.88
Retail - B2B	1.84
Wholesale	1.62
Construction / Tradesman	1.39
Restaurant / Hospitality	1.37
Public relations	1.26

E-mail marketing click-through rate in the UK 2017, by sector

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