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Brazil: social network penetration as of Q4 2016

Penetration of leading social networks in Brazil as of 4th quarter 2016

The data describes the social network penetration in Brazil. As of the fourth quarter 2016, 62% of the population in the country were Facebook users. Chat app WhatsApp had a 53% penetration rate.

YouTube	63
Facebook	62
WhatsApp	53
Facebook Messenger	42
Instagram	40
GooglePlus	38
Twitter	36
LinkedIn	29
Skype	25
Pinterest	21
Snapchat	21
Tumblr	17

Brazil: social network penetration as of Q4 2016

StatInvestor