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Brazil: most popular mobile apps 2015, by gender

Most frequently used mobile apps among smartphone owners in Brazil as of April 2015, by gender

The data shows the most frequently used mobile apps among smartphone owners in Brazil as of April 2015, by gender. During the survey period, it was found that for 89% of female smartphone users in Brazil, mobile messenger WhatsApp was the most popular mobile app.

WhatsApp 89 83 86
Facebook 82 69 76
Instagram 45 26 36
Facebook Messenger 32 26 30
YouTube 28 27 27
Gmail 20 22 21
Chrome 13 17 15
Banco do Brasil 12 17 15
Twitter 14 15 14
Google 15 11 13