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Social media reach in China 2015, by platform type

Penetration rate of social media in China as of 2015, by platform type

The data shows the penetration rate of social media platforms in China as of 2015, by platform type. As of 2015, instant messaging services such as WeChat or QQ have reached a penetration rate of about 91% in China.

Instant messaging	90.7
Overall social networks	69.7
Picture and video social networks	43.6
Social communities	32.2
Dating and marriage networks	8
Career networks	2.6

Social media reach in China 2015, by platform type

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