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China: microblog most used user activities 2016

Most frequent user activities on microblogging services in China in 2016

The data displays most frequent user activities of microblog users in China. In 2016, about 22.6% of microblog users engaged in playing online games via their microblogging service.

Reading microblogs	62.7
Sharing and forwarding content	48.5
Publishing microblogs	47.5
Watching online video/audio content	46
Publishing diaries	42.4
Uploading photos	40
Playing online games	22.6
Online shopping via clicking on merchandise links	19.7

China: microblog most used user activities 2016

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