The data shows the social network user penetration rate in Germany in 2015 and 2016, with a forecast till 2022. In 2022, the share of monthly active social network users is projected to reach 58.22% of the total population. The data presented covers the share of the population that uses any social network via any device.
Facebook had a leading position among social networks in Germany. It had the largest market share of unique users among social media and micro-blogging sites. The same is true for the number of page visits.
2015 | 55.09 |
2016 | 55.05 |
2017 | 55.54 |
2018 | 56.03 |
2019 | 56.52 |
2020 | 57.05 |
2021 | 57.6 |
2022 | 58.22 |