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Forecast of the social network user penetration rate in Germany 2015-2022

Forecast of the social network user penetration rate in Germany from 2015 to 2022

The data shows the social network user penetration rate in Germany in 2015 and 2016, with a forecast till 2022. In 2022, the share of monthly active social network users is projected to reach 58.22% of the total population. The data presented covers the share of the population that uses any social network via any device.

Facebook had a leading position among social networks in Germany. It had the largest market share of unique users among social media and micro-blogging sites. The same is true for the number of page visits.

2015 55.09
2016 55.05
2017 55.54
2018 56.03
2019 56.52
2020 57.05
2021 57.6
2022 58.22