Internet » Demographics & Use » Internet usage in Italy | Reasons for doing internet research via smartphones Italy 2015

Italy: reasons for doing internet research via smartphones 2015

Main reasons for doing internet research on smartphones in Italy in 2015

The data depicts the main reasons for doing internet research on smartphones in Italy in 2015. During the survey period, it was found that 41% of the respondents used smartphones for research because of conversation with relatives, and another 41% because of something read on social media.

Conversation with relatives 41
Something read on social media 41
TV advertisement/TV news 33
Online advertisement/Online news 32
Printed advertisement/Printed news 32
Advertising boards (billboards) 29
Advertisement/news received on the smartphone 22
Radio advertisement/Radio news 19

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