The data presents the most popular mobile messenger apps in Asia as of the fourth quarter of 2017, based on number of monthly active users worldwide. As of that month, LINE had 168 million monthly active users.
Improving technologies paired with increased competitiveness on the mobile service providers market have led to ever decreasing costs for SMS-based communication. Nevertheless, user demand for social media-like features, such as sharing of photos, videos, voice messages or emoticons, as well as zero or low costs through an internet connection, have created a need on the market for mobile messenger apps.
