Internet » Demographics & Use » Internet usage in Japan | Japan popular smartphone app categories 2015

Most popular smartphone app categories in Japan 2015

Leading types of smartphone apps installed by smartphone users in Japan as of November 2015

The data displays and compares the most popular smartphone app categories in and Japan. During the November 2015 survey period, it was found that social networking apps were the most commonly installed app category. Gaming apps were ranked second with a 66.5% reach.

Social networking/chat 71.2
Gaming 66.5
Video streaming 62.2
Weather 59.3
Navigation/GPS 56.1
Utility 51.1
E-commerce 50.3
Photo/video editing 49.3
Coupons/rewards 48.4
Music 42.9

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