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Japan: digital buyer penetration 2014-2018

Digital buyer penetration in Japan from 2014 to 2018

The data presents the digital buyer penetration in Japan from 2014 to 2018. In 2015, 69% of the population in Japan had purchased products online. In 2018, this figure is expected to grow to 72.2%.

2014	67.3
2015	69
2016	70.3
2017	71.4
2018	72.2

Japan: digital buyer penetration 2014-2018

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