The figure shows the most popular mobile purchase categories in Mexico as of August 2016. During the survey period, 42% of mobile buyers in Mexico had purchased apps or games for their smartphone or tablet via mobile.
Apps or games for smartphone/tablet | 42 |
Minutes or data for smartphone/tablet | 36 |
Event tickets | 32 |
Digital entertainment products | 27 |
Transport services | 27 |
Travel | 26 |
Apparel | 24 |
Physical entertainment products | 22 |
Toys and games | 20 |
Public service payments | 20 |