Internet » Demographics & Use » Internet usage in the United States | Online shopping: average order value 2017

Average U.S. online shopping order value as of Q4 2017

Average value of online shopping orders in the United States from 2nd quarter 2012 to 4th quarter 2017 (in USD)

The data displays the average order value of U.S. online shopping orders from the second quarter of 2012 to the fourth quarter of 2017. During the most recent quarter, online orders which were placed from a desktop device had an average value of 82 USD. Some online shopping product categories are more popular than others - online jewelry and watch sales in the U.S. grew 39% year-on-year, whereas online consumer electronics sales only increased by 16%. In total, desktop e-retail sales in the U.S. amounted to close to 292 billion USD in 2016.

Q2 '12 73.8
Q3 '12 89.8
Q1 '13 71
Q2 '13 76.4
Q3 '13 69
Q1 '14 78.5
Q3 '14 71.8
Q1 '15 78.3
Q3 '15 77.9
Q1 '16 75.9
Q3 '16 86.3
Q4 '16 86
Q1 '17 82.5
Q3 '17 84.1
Q4 '17 82