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United States: digital buyer penetration 2013-2021

Digital buyer penetration in the United States from 2013 to 2021

The data presents the digital buyer penetration in the U.S. from 2013 to 2021. In 2016, 77% of internet users in the U.S. had purchased products online. In 2020, this figure is expected to grow to 81.3%.

2013	73
2014	74.4
2015	75.6
2016	77
2017	78.4
2018	79.6
2019	80.5
2020	81.3
2021	82

United States: digital buyer penetration 2013-2021

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