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U.S. online user primary reasons to make online purchases 2018

Primary reason that internet users in the United States make digital purchases as of March 2018

The data describes the primary reasons for internet users in the U.S. to make digital purchases as of March 2018. According to the findings, 43% of surveyed internet users reported that their main reason for making digital purchases was due to convenience.

Convenience	43
Pricing	19
Home delivery	8
Variety	8
Product comparison & reviews	4
Rarely/never order items online	17

U.S. online user primary reasons to make online purchases 2018

StatInvestor