The data displays average number of additional activities performed by U.S. consumers while watching TV, sorted by generation. As of November 2015, it was found that Baby Boomers performed an average of one additional activities while watching TV.
Teens (14-18 years) | 4 |
Trailing Millennials (19-25 years) | 4 |
Leading Millennials (26-32 years) | 4 |
Gen X (33-49 years) | 3 |
Baby Boomers (50-68 years) | 1 |
Matures (69+ years) | 1 |