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U.S. TV-related second screen activities share 2015, by generation

Percentage of multitasking activities directly related to TV consumption according to consumers in the United States as of November 2015, by generation

The data displays the percentage of multitasking activities directly related to TV consumption according to consumers in the U.S. as of November 2015, by generation. During the survey period, it was found that 23% of multitasking activities of Gen X consumers were directly related to the program that they were watching.

Teens (14-18 years)	27
Trailing Millennials (19-25 years)	34
Leading Millennials (26-32 years)	33
Gen X (33-49 years)	23
Baby Boomers (50-68 years)	18
Matures (69+ years)	19

U.S. TV-related second screen activities share 2015, by generation

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