U.S. online shopping device usage 2015, by age

Distribution of online shopping activity in the United States in 2015, by device and generation

The data describes the distribution of online shopping activity of selected generations in the U.S. in 2015, sorted by device. The source found that 61% of all U.S. Generation X online shopping activity occurred via home computer. Smartphones accounted for 18% of this group's online shopping usage.

Home computer 47 49 61 73
Work computer 4 11 10 4
Tablet 13 12 8 13
Smartphone 33 25 18 8
Other device 3 3 3 2