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Gen X: smartphone retail activities in the United States 2015

Percentage of Gen X shoppers in the United States who use their smartphone for selected retail activities in 2015

The data describes the smartphone usage for shopping-related activities of Generation X shoppers in the U.S. During a 2015 survey, it was found that 55% of Gen X respondents used their smartphone for locating stores and opening hours.

Locate store/hours	55
Browse products	54
Get text offers	44
Use a comparison shopping app	39
Check price	36
Read reviews	34

Gen X: smartphone retail activities in the United States 2015

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