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U.S. generations: online comparison shopping 2015

Share of consumers in the United States who compare prices online as of March 2015

The data displays the % of adults in the U.S. compared prices online as of March 2015, sorted by age group. According to the survey, 57% of Generation X respondents stated that they had used a smartphone, mobile device or computer in the last year to check the price or comparison ship for an item online.

18-34	74
35-44	57
45-54	54
55-64	48
65+	35
Total	56

U.S. generations: online comparison shopping 2015

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