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U.S. Amazon Prime membership penetration 2016, by generation

Share of online consumers in the United States who are Amazon Prime members as of August 2016, by generation

The data describes the percentage of online consumers in the U.S. who are Amazon Prime members. During the most recent survey period in August 2016, it was found that 71% of responding Millennials had an Amazon Prime membership.

Total	47
Millennial	71
Generation X	54
Boomers	34
Retirees	31

U.S. Amazon Prime membership penetration 2016, by generation

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