The data describes a ranking of consumer interest in mobile payment usage incentives in the U.S. as of November 2015, by generation. During the survey period, 70% of Millennial respondents stated that they were interest in receiving rewards or discounts for using mobile payments.
Receive rewards or discounts | 70 | 62 | 44 | 17 | 53 |
Avoid paying overdraft or check cashing fees | 62 | 52 | 40 | 15 | 47 |
Receive electronic alerts or receipts | 57 | 52 | 38 | 14 | 43 |
Budget or control spending | 54 | 45 | 23 | 5 | 35 |