U.S. mobile payment usage incentives 2015, by generation

Consumer interest in mobile payment usage incentives in the United States as of November 2015, by generation

The data describes a ranking of consumer interest in mobile payment usage incentives in the U.S. as of November 2015, by generation. During the survey period, 70% of Millennial respondents stated that they were interest in receiving rewards or discounts for using mobile payments.

Receive rewards or discounts 70 62 44 17 53
Avoid paying overdraft or check cashing fees 62 52 40 15 47
Receive electronic alerts or receipts 57 52 38 14 43
Budget or control spending 54 45 23 5 35