The data displays the fastest growing mobile app categories based on year-on-year growth of consumer time spend in 2017. The largest gains were made by shopping apps with a 54% increase in usage sessions over the year. The mobile app category with the biggest loss was lifestyle apps with a 40% decrease.
Shopping | 54 |
Music, media and entertainment | 43 |
Business and finance | 33 |
Utilities and productivity | 20 |
News and magazines | 20 |
Overall average growth | 6 |
Personalization | -8 |
Photography | -8 |
Sports | -8 |
Games | -16 |
Lifestyle | -40 |