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Fastest growing mobile app categories 2017

Year-on-year growth in time spent per mobile app category in 2017

The data displays the fastest growing mobile app categories based on year-on-year growth of consumer time spend in 2017. The largest gains were made by shopping apps with a 54% increase in usage sessions over the year. The mobile app category with the biggest loss was lifestyle apps with a 40% decrease.

Shopping 54
Music, media and entertainment 43
Business and finance 33
Utilities and productivity 20
News and magazines 20
Overall average growth 6
Personalization -8
Photography -8
Sports -8
Games -16
Lifestyle -40