The data describes popular online shopping categories in the U.S., sorted by gender. During a June 2016 survey, it was found that 57% of female respondents had purchased clothing online. A total of 39% of male respondents had bought clothing via internet. Fashion and apparel e-retail sales were also especially popular with Millennial online shoppers. Clothing and fashion was also the most popular online shopping category for which online users utilized online coupons - a survey of coupon users in August 2016 found that 73% of female and 61% of male users did so for digital fashion purchases.
