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U.S. mobile shoppers and researchers 2015, by gender

Distribution of shoppers in the United States who primarily research and purchase products via smartphone as of 3rd quarter 2015, by gender

The data describes the distribution of shoppers in the U.S. who primarily research and purchase products via smartphone, sorted by gender. As of the third quarter of 2015, 53.4% of mobile-first shoppers were female.

Male 46.6
Female 53.4