The data describes the share of internet users in the U.S. who primarily shopped for apparel and footwear digitally as of April 2016, by gender. During the survey, 19% of female respondents stated they shopped digitally more than in-store for footwear.
Male - Footwear | 4 | 12 | 16 | 24 | 45 |
Male - Apparel | 4 | 17 | 16 | 35 | 28 |
Female - Footwear | 3 | 19 | 14 | 29 | 36 |
Female - Apparel | 3 | 23 | 18 | 34 | 21 |