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U.S. Amazon Prime membership penetration 2016, by gender

Share of online consumers in the United States who are Amazon Prime members as of August 2016, by gender

The data describes the percentage of online consumers in the U.S. who are Amazon Prime members. During the most recent survey period in August 2016, it was found that 44% of female respondents had an Amazon Prime membership.

Total	47
Male	50
Female	44

U.S. Amazon Prime membership penetration 2016, by gender

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