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U.S. digital coupon usage penetration for selected product categories 2016, by gender

Share of digital coupon users in the United States who utilize online coupons for selected product categories as of August 2016, by gender

The data describes the share of digital coupon users in the U.S. who utilize online coupons for selected product categories as of August 2016, sorted by gender. During the survey period, it was found that 73% of female respondents used coupons for online fashion and accessory purchases at least occasionally or frequently.

Clothing/fashion and accessories	73	61
Cosmetics and personal care products	63	52
Restaurants & food delivery services	61	64
Food	59	64
Fast-moving consumer goods (e.g. dishwashing detergent, laundry detergent, paper tissues)	56	58
Media products (e.g. books, CDs, newspapers)	51	60
Consumer electronics	41	63
Health and wellness services	41	43
Leisure activities (e.g. cinema, public swimming pool, gym)	36	41
Household appliances	35	48
Vacation trips	33	42
Furniture	26	35

U.S. digital coupon usage penetration for selected product categories 2016, by gender

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