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Global mobile social penetration rate 2018, by region

Global mobile social network penetration rate as of January 2018, by region

The data displays the mobile social network penetration rate worldwide as of January 2018, by region. As of that period, East Asia was ranked first with mobile social media penetration rate of 64 percent, followed by North America with 61%. The global average penetration rate was equal to 39%.

Eastern Asia 64
Northern America 61
South America 57
Northern Europe 57
Central America 56
Southeast Asia 51
Oceania 49
Southern Europe 48
Western Asia 46
Western Europe 44
Global average 39
Caribbean 37
Eastern Europe 37
Northern Africa 35
Southern Africa 27
Southern Asia 19
Western Africa 10
Central Asia 6
Eastern Africa 6
Middle Africa 5