Internet » Demographics & Use » Mobile social media usage in the United States | Top U.S. app category reach 2018

Leading mobile app categories in the United States 2018, by reach

Market reach of the most popular mobile app categories in the United States as of May 2018

The data presents the market reach of the most popular app categories in the U.S. as of May 2018. During the measured period, it was found that utility apps had a 96.4% mobile reach among online users in the U.S.

Web Browsers	97.55
Communication & Social	96.91
Utilities & Tools	96.36
Entertainment	93.51
Search & Reference	91.95
Shopping	91.17
News & Weather	88.43
Travel	82.75
People, Family & Lifestyle	79.44
Finance	78.7
Productivity	76.19
Health & Fitness	65.64
Games	64.93
Technology	63.9
Business	63.74
Photo & Video	63.58
Careers & Education	49.69
Books	37.31
Sports	33.65
Other & Uncategorized	31.48
Law, Government & Non-Profit	27.75
Real Estate	26.09
Automotive	18.96
Gambling & Lottery	6.96

Leading mobile app categories in the United States 2018, by reach

StatInvestor