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Second screen activities of U.S. users while watching TV 2017

Share of consumers in the United States who use a second screen for selected activities during TV consumption as of fall 2017

The data presents the of consumers in the U.S. who use a second screen for selected activities during TV consumption as of fall 2017. During the survey period, 65% of respondents stated that they frequently or sometimes looked up information on products they saw featured on the show.

Look up who's acting/playing in the show/game	81
Communicate with friends unrelated to show/game	78
Use social media unrelated to the show/game	76
Look up info on product featured on a show	65
Look up info on product advertised in a show	65
Communicate with friends about the show/game	64
Post on social media about the show/game	50
Browse merchandise related to the show	46
Check fantasy sports stats	44
Watch another TV show, film, or video	43
Purchase merchandise related to the show/game	35

Second screen activities of U.S. users while watching TV 2017

StatInvestor