The data describes a ranking of the most popular messaging app features according to users in the U.S. as of February 2017. During the survey period, 71% of respondents stated that the most important factor influencing their messenger usage was that the messenger was free of charge.
It is free | 71 |
Allows me to receive messages | 71 |
It is used by friends and family | 57 |
Easy to share pictures, voice messages, videos, and files | 48 |
I can see who is online / available | 43 |
Allows group chat | 41 |
I can see when people read my messages | 40 |
Allows secret conversations | 35 |
Can express my feelings through emoticon stickers | 30 |
Other | 0 |
None of the above | 3 |