The data displays leading U.S. brands on Instagram in 2017, based on user engagement on the social platform. As of the measured period, National Geographic had the highest user engagement with 1.53 billion total actions. Second-ranked NBA accounted for 943 million Instagram actions.
National Geographic | 1531.15 |
NBA | 943.35 |
SportsCenter | 883.24 |
Bleacher Report | 873.14 |
NFL | 719.96 |
ESPN | 531.38 |
National Geographic Travel | 423.71 |
WWE | 412.62 |
Complex | 373.84 |
HYPEBEAST | 347.87 |