The data presents the usage of selected social media apps during the planning of everyday activities according to mom users in the U.S. as of October 2015. During the survey period, it was found that 83% of social media using mothers accessed Pinterest to plan holidays or parties.
Collecting ideas for projects | 91 | 19 | 15 | 9 | 8 | 25 | 10 |
Planning for holidays or parties | 83 | 27 | 16 | 5 | 10 | 13 | 11 |
Planning daily meals | 75 | 19 | 14 | 5 | 8 | 12 | 6 |
Finding fitness tips | 62 | 30 | 20 | 5 | 7 | 23 | 14 |
Relaxing | 54 | 47 | 33 | 4 | 22 | 36 | 19 |
Finding/taking time for yourself | 51 | 43 | 25 | 6 | 15 | 31 | 16 |
Relieving stress | 51 | 38 | 25 | 5 | 25 | 37 | 19 |
Planning a vacation | 38 | 21 | 13 | 4 | 8 | 14 | 10 |