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U.S. Moms who use Pinterest instead of other activities 2015

Share of active Pinterest using moms in the United States who use Pinterest instead of doing other activities as of April 2015

The data describes the percentage of active Pinterest users and moms in the U.S. who use Pinterest instead of doing other activities as of April 2015. During the survey period, it was found that 40% of American mom pinners used Pinterest instead of reading the newspaper.

Browsing catalogs	53	62
Engaging in other social media sites	47	49
Reading magazines	46	47
Reading online publications	41	40
Reading the newspaper	40	34
Watching television	36	35
Using search engines	36	42
Shopping online	34	46

U.S. Moms who use Pinterest instead of other activities 2015

StatInvestor